8 Roofing Website Tweaks to Convert More Browsers into Paying Clients


Having a website for your roofing business is an excellent tool for gaining new customers and promoting your services, but if you do not make the necessary changes, your website may not be successful. Making the changes to ensure your website is making conversions is not as complicated as is expected. There are ten simple Roofing website tweaks that can be made that can help you convert more browsers into paying customers.

Add Video Content to Your Roofing Website

Video content adds value to any website, and this applies to roofing websites too. Most potential customers are visual people and they are moved by what they see. By adding video content to your roofing website, you can give visitors visuals that help communicate the value of the services that you offer. The videos can also demonstrate your knowledge and expertise in the roofing industry. Furthermore, adding video content to your roofing website helps with SEO and this can help you rank higher in the search engines.

Have an About Us Page

Having an About Us page allows potential customers to know who you are and what your roofing business is about. It also helps to create trust as it allows you to tell your roofing story, how you started, your mission, and more. Having an About Us page can also help to shape customer perception and give more information about your roofing business so they can make an educated decision.

Use Responsive Roofing Website Designs

Responsive web designs are essential for roofing websites. A lot of people have access to the internet through their mobile devices, and having an outdated website or one that is not optimized for mobile devices could limit potential customers. Responsive web designs make sure that the website looks good on all devices. Furthermore, having a responsive web design improves SEO and allows for better visibility for the website.

Add Testimonials & Reviews

Testimonials and reviews from customers are a great way to convince potential customers to hire you for roofing services. Reviews and testimonials build trust and credibility and can be more powerful than any advertising that you can do. Furthermore, it allows customers to get an unbiased opinion about the services that you offer.

Optimize for Search Engines

Search engine optimization (SEO) allows for your roofing website to rank higher in search engine results. Doing the necessary optimizations can help the search engine crawlers to find the content on your website easily and rank it higher. Furthermore, optimization can also improve the website speed which is essential for any website.

Add Call to Actions

Call to actions allow you to clearly guide potential customers that visit your website to reflect on what you do, and hire you. You can have a call to action button that guides potential customers to contact your roofing business, or to schedule a consultation.

Contact Information

Having your contact information easily accessible on your website is essential as potential customers will want to get in touch with you. Make sure that you have your contact information in an easy-to-find location and make it easy to contact you.

Website Maintenance

Maintaining the website is key for making sure that everything runs smoothly. Doing maintenance regularly makes sure that the website is secure and problems can be detected early and fixed before it becomes a bigger issue.


Making the necessary changes to your roofing website can help ensure your website is successful. There are ten simple roofing website tweaks that can be made to help convert more browsers into paying customers. Some of these changes include adding video content to your website, having an About Us page, using responsive web designs, adding testimonials and reviews, optimizing for search engines, adding call to actions, having contact information, and doing website maintenance. With these tips, you can ensure that your roofing website is successful in converting potential customers.

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